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去年,以环保为主题的美国网站如雨后春笋纷纷建立,但消费者对环保的热情并没转化为网站访问量,一些人开始怀疑传媒行业是否高估了人们关注环保的趋势。最初环保网站似乎非常成功,据尼尔森在线统计,MSN 绿色频道刚建立10个月独立访问量就接近100万,雅虎绿色频道今年6月用户数超过380万。但是,不知什么原因最近访问量徘徊不前。据 comScore 统计,赫斯特集团旗下每日环保网今年8月独立访问量仅为20万。
Last year, environmental protection themed U.S. websites were springing up one after another. However, consumers’ enthusiasm for environmental protection did not translate into website traffic. Some people began to wonder whether the media industry overestimated people’s concern for environmental protection. Initial environmental website seems to be very successful, according to Nielsen online statistics, MSN Green Channel just 10 months to establish an independent visit to nearly 1 million, Yahoo! Green Channel in June this year, more than 3.8 million users. However, I do not know why the recent traffic jams. According to comScore statistics, Hearst Group’s daily network of independent visits in August this year, only 200,000.