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1信息化对电力企业营销服务的作用电力行业是我国应用信息技术较早的行业之一,很多供电企业都投入了巨资进行企业信息化建设,信息基础建设已经初具规模。应用系统的推广也极大地提高了企业的反应速度和员工的工作效率,有效地支撑了企业业务的发展和壮大,特别是在生产与安全方面基本上达到了国际先进水平。但是,长期以来在计划经济下所形成的管理模式还在很大程度上制约着中国电力的发展,供电企业适应市场经济的能力还不够强,供电企业为客户
1 The Role of Informationization in Power Enterprise Marketing Services The power industry is one of the earliest industries applying information technology in our country. Many power supply companies have invested heavily in the construction of enterprise informatization and the information infrastructure has begun to take shape. The promotion of application systems has also greatly enhanced the response speed of enterprises and the work efficiency of staff, effectively supported the development and expansion of business operations, and basically reached the international advanced level in terms of production and safety. However, the management mode formed under the planned economy for a long time still restricts the development of China’s power industry. The ability of power supply enterprises to adapt to the market economy is not strong enough.