品牌化、规模化、国际化、运作市场化是西方发达资本主义国家会展业发展的主要特征,也是我国会展业发展的必然趋势。经济强省广东具有发展会展业无可比拟的产业和品牌优势,但协同效应的发挥是该区域会展业走向成熟的关键。 Brand, scale, internationalization, operation of the market is the development of the western developed capitalist exhibition industry, the main features of the exhibition industry is also the inevitable trend of development. Strong economic province Guangdong has the unmatched industry and brand advantages of developing the convention and exhibition industry, but the synergistic effect is the key to the maturity of the convention and exhibition industry in the region.