论文部分内容阅读
很多事情,看起来疯狂,其实很理性。曾经叫大众惊叹不已的嘀嘀与快的的烧钱大战就是如此。滴滴和快的的角逐,其实是阿里巴巴和腾讯关于用户和支付的争夺。烧钱大战只是一种表现形式,以技术、资本为载体的营销手段创新才是这次大战的亮点。营销手段一:以消费者需求为最终核心。一款产品之所以让消费者趋之若鹜,首先要从产品本身的特性讲起,i Phone如此,打车软件亦是如此。打车软件从面世起,就携带了强大的创新基因。这种创新将乘客需求、司机需求、互联网技术等紧密的联系到了一起,堪称无
A lot of things, looks crazy, in fact, very rational. This was the case when the public was so surprised by the beeps and the quick burn wars. Drip and fast competition, in fact, Alibaba and Tencent on the user and pay for the competition. Burn wars is just a manifestation of technology, capital as a carrier of marketing innovation is the highlight of this war. Marketing Means: The ultimate consumer demand for the core. The reason why a product so that consumers rush, first of all from the characteristics of the product itself, i Phone so, the taxi software is also true. Taxi software from launch, it carries a powerful gene of innovation. This innovation brings together the needs of passengers, driver needs, Internet technologies, etc.