论文部分内容阅读
3月11日,国内知名专业运动品牌——匹克发布上年度财报。受到全球经济不景气和国内市场增速放缓的影响,匹克2012年度营业额出现下降,但得益于积极地改善库存和优化渠道,困扰运动品牌的高库存问题在匹克身上看到了缓解的希望——匹克库存从去年中期(截止2012年6月30日)的5.3亿元下降到2012年12月31日的3.9亿元,下降了26.9%。“尽管行业的增长在过去一段时间明显放缓,但我们对体育用品行业未来发展仍然持乐观态度。”匹克体育CEO许志华表示,经过一系列积极措施,匹克的库存在业内首次出现了下降,“这是体育用品行业回暖
March 11, the well-known professional sports brand - Peak released last year earnings. Due to the global economic downturn and the slowdown in the domestic market, Peak’s turnover declined in 2012, but due to the positive improvement in inventory and channel optimization, the high inventory problem that plagued the sports brands saw the hope of relaxation in Peak - Peak inventories fell from $ 530 million in the middle of last year (ended June 30, 2012) to $ 390 million as of December 31, 2012, a decrease of 26.9%. ”Despite the significant slowdown in the industry over the past period, we are still optimistic about the future development of the sporting goods industry.“ ”Olympic Sports CEO Xu Zhihua said that after a series of positive measures, Pick’s inventory declined for the first time in the industry "This is the sporting goods industry pick up