随着社会经济的发展,市场营销越发显现其价值和作用,如何为社会培养适应时代发展要求,能切实承担起营销责任和工作的市场营销专业学生,成为众多高校竞相研究的热点问题。本文将从《市场营销学》课程的基本要求出发,构建营销课程教学的基本模式,包括教学思路、教学目标、教学方式、教学评价等。 With the development of society and economy, marketing becomes more and more manifest in value and function. How to cultivate social marketing students who can fulfill the requirements of the development of the times and can actually take on marketing responsibility and work has become a hot issue for many colleges and universities. Based on the basic requirements of “Marketing” course, this essay constructs the basic model of marketing course teaching, including teaching ideas, teaching objectives, teaching methods, teaching evaluation and so on.