我国的电力企业在不断的发展,供电技术也在不断的革新,而电力企业在发展的过程中必须要重视电力企业营销管理,这是因为电力企业已经逐渐的步入到了改革的浪潮之中,因此传统的营销方式已经无法满足用户的需要,必须要对电力企业营销中存在的问题进行解决,实行新的营销思路,这样才能够保证电力企业能够长足的发展。 The continuous development of China’s power companies, power supply technology is constantly innovating, and power companies in the development process must pay attention to the power company marketing management, it is because the power companies have gradually entered the wave of reform, Therefore, the traditional marketing methods have been unable to meet the needs of users, we must solve the existing problems in the marketing of power companies, the implementation of new marketing ideas, so as to be able to ensure the rapid development of power companies.