近来,不少媒体纷纷以《严禁化妆品、保健品、药品用“人”做广告》为标题,报道了国务院办公厅向各省、自治区、直辖市人民政府,国务院各部委、各直属机构发出的《关于开展打击商业欺诈专项行动的通知》。在化妆品、保健品、医药三个行业中,引起了很大的震动,更引起了消费者们的广泛关注。而对于不少化妆品企业来说,由于事关利益,更是坐立不安、忧心忡忡。有几位老总在看到相关报道后,纷纷给笔者打电话,询问真假及讨教对策。第一,我们要明确的是,这些媒体对于该通知的传播存在一定的误读。该《通知》是“关于开展打击商业欺诈专项行动”的,是指“在某些地区和领域”的规定,而不是单纯针对“严禁化妆品、保健品、药品用‘人’做广告”。在《通知》 Recently, quite a few media have titled “Advertising by Forbidden Cosmetics, Health Products and Drugs”, and reported on the reports made by the General Office of the State Council to the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government, the ministries and commissions of the State Council and the agencies directly under the Central Government Notice on Special Campaign to Fight Commercial Fraud. In cosmetics, health products, medicine three industries, caused a great shock, but also attracted widespread concern of consumers. For many cosmetic companies, because of the interests, but also restless, worried. A few CEOs have seen the relevant reports, have to call the author, asking the true and false and ask for advice. First, we must make it clear that there is some misreading of the media by these media. The Notice refers to the special action on combating commercial fraud, which refers to the provisions of “in some areas and areas” rather than simply prohibiting the use of “people” for cosmetics, health products and medicines. advertising“. In the ”notice"