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淡季销售工作的好坏直接影响国货航2008年任务目标的完成情况。近日,国货航市场销售部紧紧围绕“货机减亏,腹舱增收”的销售原则制定了具有操作性和灵活性的淡季营销措施。围绕腹舱分类做增收按照“第一吃饱、第二吃好、第三吃精”的原则提升腹舱销售。市场销售部根据不同航线货物构成特点将腹舱航线划分为网络及贡献型航线、增收型航线、劣势航线、旅游航线四类,
Off-season sales of a direct impact on the work of China Cargo Airlines in 2008 the completion of mission objectives. Recently, Air China Cargo Market Sales Department closely followed the sales principle of “cargo aircraft to reduce losses and increase belly tanks” to formulate a marketing and off-season marketing strategy with operational and flexibility. According to the classification of abdominal belly do increase revenue in accordance with the “first full, second eat well, third eat fine” principle to promote the sales of abdominal belly. According to the characteristics of different route cargoes, the sales department divides belly compartment routes into four types: network and contribution route, additional revenue route, inferior route, and tourist route,