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期发量愈2千万份的城市广电报是我国报业的一支不可忽视的新军,以介绍广播电视节目的独特功能、内容可读性强、阅读周期长、清新活泼的版面进入千家万户、受到社会关注,读者好评,更引起众多商家注目。经过广电报多年努力,广告经营额逐年上升,然而,随着社会的发展,市场竞争激烈,广告的危机比广电报入的预料来得要早。从1998年至今,全国城市广电报广告经营额以4%的速度下滑。据2000年上半年对80家城市广电报统计,广告总收入又比上年同期下降
The more the amount of the issue of more than 20 million copies of the city radio and television newspapers in China is a new army can not be ignored to introduce the unique features of radio and television programs, content readable, long reading cycle, fresh and lively layout into the thousands of Million households, by the community attention, readers praise, but also attracted the attention of many businesses. After many years of efforts by RTHT, the advertising revenue has risen year by year. However, with the development of society, the market is fiercely competitive, and the crisis of advertisements comes earlier than the expectation of radio and television subscriptions. From 1998 to the present, the broadcasting quota of advertising in Guangzhou’s urban areas has dropped at a rate of 4%. According to the statistics of 80 cities and broadcasters in the first half of 2000, the total revenue of advertisements dropped over the same period of last year