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在国内外高校的网络营销常规教学中,如何将分类教学与针对两个不同专业的性质和教学特点的实践教学结合起来,使该课程教学目标最终符合现今社会各行各业对大学生专业素质的要求,已成为必然。笔者以许昌学院为例,着重研究教学型本科院校《网络营销》课程的分类实践教学模式,对促进教学型本科院校以应用性为目标的课程教学改革和促进网络营销课程教学水平提高有着重要的理论和实践意义。
In the domestic and foreign colleges and universities in the network of conventional marketing, how to classify teaching and two different professions on the nature and teaching characteristics of practical teaching, so that the teaching objectives of the course finally meet all walks of life in today’s professional and technical requirements of college students , Has become inevitable. Taking Xuchang University as an example, the author focuses on the practical teaching mode of classification of “network marketing” course in teaching-oriented colleges and universities, and promotes teaching reform of instructional-oriented undergraduates and promotion of online marketing courses Important theoretical and practical significance.