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通过电子券营销,广西石油公司促进了客户加满率和进店消费率,实现了油品增量和非油的增长。不管是餐饮还是娱乐,不管是美容美发还是酒店住宿,人们在购物消费时如果不出示几张电子消费券,几乎就表示OUT了。不OUT的消费者在面对部分广西人时也会平添一份OUT的感觉,因为广西人在中石化加油站加一定金额的油品就可以获得一张电子消费券,在易捷便利店使用。4月初,中国石化广西石油公司在全国首次推出电子消费券油非互促营销方式。
Through e-coupon marketing, Guangxi Petroleum promoted the rate of customer fill-in and shop-in consumption and realized the increase of oil products and the growth of non-oil products. Whether it is dining or entertainment, whether it is beauty salon or hotel accommodation, people do not show a few e-coupons in the consumer spending, that is OUT. Not out of consumers in the face of some Guangxi people will add an OUT feeling, because Guangxi people in the Sinopec gas station plus a certain amount of oil you can get an e-coupon, easy to use in the convenience store. In early April, Sinopec Guangxi Petroleum Company launched the first non-reciprocal marketing of e-coupon oil in the country.