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为了适应世界高等教育发展的新趋势,教育部2011年9月决定推出中国首批103门视频公开课程。所谓视频公开课程,是采用现代信息技术手段制作,面向以大学生为主体的社会公众免费开放的优质视频课程。由张昆教授主讲的《传播的历程》是其中唯一一门新闻传播类课程。该课程是在张昆教授主讲的国家精品课程《外国新闻传播史》基础上提炼而成的。为了让读者领略视频公开课程的精彩,现刊出《传播的历程》第四讲《大众化报纸浪潮》解说词。
In order to meet the new trend of world higher education development, the Ministry of Education decided in September 2011 to launch the first batch of 103 video open courses in China. The so-called video open course, is the use of modern information technology tools for college students as the mainstay of the public free high-quality video courses. Professor Zhang Kun’s “Communication Course” is the only one course in journalism and communication. This course is made on the basis of the national excellent course “History of Foreign News Propaganda” by Professor Zhang Kun. In order to allow readers to enjoy the wonderful video open course, now published “spread of the fourth” lecture “wave of popular newspapers” commentary.