近两年来,我们一直都在谈论中国新兴市场的两位数增长。就快速消费品(F MC G)而言,我们见证了其15%的年增长速度。从2013年中开始,我们留意到增长速度开始放缓,仅取得个位数的增长。当然,与世界大多数地区相比,中国的经济增长依然强劲,但相比过去十年,我们看到其速度明显放缓(图1)。中国的在线销售与阿里巴巴发展迅猛。在中国,在线购物和零售业成为一大趋势,因为中 In the past two years, we have been talking about double-digit growth in emerging markets in China. For FMC G, we have witnessed a 15% annual growth rate. Beginning in mid-2013, we noticed that the growth rate started to slow down and achieved only single-digit growth. Of course, China’s economic growth remains strong compared to most parts of the world, but we see a marked slowdown in its pace over the past decade (Figure 1). China’s online sales and Alibaba rapid development. In China, online shopping and retail become a big trend because of