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面对互联网与各个领域传统产业发展的相互融合,这股不可阻挡的时代潮流是机遇,也是挑战。如何积极推进互联网+旅游产业的发展,推动互联网技术创新成果与旅游产业深度融合,具有重要意义。为了旅游产业保持健康持续的发展,有必要对产业前景在新的网络科技环境下进行一个科学的分析和判断。面对互联网对旅游产业的新影响,通过对旅游产业创新发展的SWOT分析,正确认识“互联网+”影响下旅游产业发展所面临的优势、劣势、机遇与挑战,并提出相应策略。
Faced with the integration of the Internet and the development of traditional industries in various fields, this irresistible trend of the times is both an opportunity and a challenge. How to actively promote the development of the Internet + tourism industry and promote the profound integration of the results of Internet technology innovation and tourism industry is of great significance. In order to maintain a healthy and sustainable development of the tourism industry, it is necessary to conduct a scientific analysis and judgment on the industrial prospect under the new network technology environment. In the face of the new influence of the Internet on the tourism industry, through the SWOT analysis of the innovation and development of the tourism industry, it is necessary to correctly understand the advantages, disadvantages, opportunities and challenges that the tourism industry under the influence of the Internet + and propose corresponding strategies.