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随着北京申奥的成功,青岛市作为2008年北京奥运会的唯一伙伴城市,其浮山湾将成为帆船决赛的分会场。这为青岛市体育旅游产业的发展提供了良好的机遇。由于种种原因,青岛市体育旅游起步虽早,但发展缓慢,存在体育旅游资源开发与利用的程度低、体育旅游市场及项目的宣传环节薄弱、服务及服务设施的配备程度低、体育旅游专门人才缺乏、对体育旅游的理论研究较少等问题。针对这些问题,借鉴历届奥运会举办城市的经验,提出了青岛市体育旅游可持续发展的基本对策。
With the success of Beijing’s bid for the Olympics, Qingdao, as the only partner city of the 2008 Beijing Olympic Games, will be the venue for the final of the sailing event. This provides a good opportunity for the development of Qingdao’s sports tourism industry. Due to various reasons, the sports tourism in Qingdao started early, but its development is slow. There is a low level of development and utilization of sports tourism resources. The publicity of the sports tourism market and the project is weak, and the equipment and services of the sports facilities are low. Lack of theoretical research on sports tourism and other issues. In response to these issues, drawing on the experience of previous cities held by the Olympic Games, Qingdao City, the basic measures for the sustainable development of sports tourism.