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核心竞争力是企业保持持续竞争优势的源泉,是企业生存和发展的关键,随着我国加入WTO,国内企业要想在市场竞争中保持优势,就要不断审视自己和竞争对手,培育和维护企业核心竞争力。本文分析了我国企业培育核心竞争力的迫切性和意义,提出通过开发技术核心能力,实施品牌战略,扩大企业规模,专业人才建设,培育企业文化来培育建筑企业核心竞争力。
The core competitiveness is the source of the company’s sustained competitive advantage and the key to the survival and development of the company. With China’s accession to the WTO, domestic companies must constantly examine themselves and their competitors to cultivate and maintain the enterprise in order to maintain their advantages in market competition. Core competitiveness. This paper analyzes the urgency and significance of the cultivation of core competitiveness of China’s enterprises, and proposes to cultivate the core competitiveness of construction companies by developing core technology capabilities, implementing brand strategy, expanding enterprise scale, building professional talents, and nurturing corporate culture.