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文化产业的快速发展和激烈竞争促使人们比过去更加重视创意和策划。文化产业策划是文化产业市场化运作中极为重要的前期工作,策划的好坏直接关系到文化活动的市场机会,从而影响经纪效益和文化传播效果。2012年浙江卫视的“中国好声音”选秀节目成为了一次文化产业策划和市场化运作极为成功的例子,本文将多方位论述其取得巨大成功背后的必然性和条件!
The rapid development of the cultural industry and fierce competition make people pay more attention to creativity and planning than in the past. Cultural industry planning is an extremely important preparatory work in the market-oriented operation of cultural industries. The quality of planning directly affects the market opportunities for cultural activities, thus affecting the efficiency of brokerages and the effect of cultural dissemination. In 2012, Zhejiang Satellite TV’s “China Sound” program became an extremely successful example of cultural industry planning and market-oriented operation. This article will give a multi-faceted account of the inevitability and conditions behind its great success!