黄升民教授对在中国广告业遭遇剧烈变动的挑战情况下,中国广告应该如何应战的问题进行了深刻的分析。黄教授首先提出,中国广告产业高速健康发展近30年,形成近2000亿元的产业规模;中国城市消费者也形成了相对稳定的广告意识。在此背景下,黄教授重点分析了广告业所遭遇的剧烈变动 Professor Huang Shengmin conducted a profound analysis of the issue of how Chinese advertising should fight under the challenge of dramatic changes in the advertising industry in China. Professor Huang first proposed that China’s advertising industry developed rapidly and healthily for nearly 30 years, forming an industrial scale of nearly 200 billion yuan. Consumers in urban China also formed a relatively stable awareness of advertising. Against this backdrop, Professor Huang focuses on the dramatic changes encountered in the advertising industry