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进入21世纪,随着数字技术、网络技术的快速发展,以微博、微信、客户端为代表的新媒体迅速崛起,人类已经步入新媒体时代。电影作为一个比较直观的交流手段在民族文化的传播与传承过程中具有一定的优势,当下,中国电影市场似乎只剩下商业片在一枝独秀,民族电影如何能够更好地传播是一个值得深思的问题。本文以蒙古族题材电影为例,在梳理蒙古族题材电影的发展历程、传播现状的同时,尝试提出蒙古族题材电影的传播策略,提升民族文化的影响力。
In the 21st century, with the rapid development of digital technology and network technology, new media represented by weibo, wechat and client have rapidly emerged and mankind has stepped into the new media era. Film as a relatively intuitive means of communication has certain advantages in the process of the spread and inheritance of national culture. Nowadays, it seems that there is only one commercial film left behind in the Chinese film market, and how national films can be better spread is a question worth pondering. Taking Mongolian theme films as an example, this paper tries to sort out the development process and spread the status quo of Mongolian theme films. At the same time, this article attempts to propose the strategy of Mongolian theme films to promote the influence of national culture.