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目前,网络广告正逐渐从新兴市场过渡为成熟市场,并将成为传播力最强的复合传播渠道,但无论是显性传播还是隐性传播,都普遍存在虚假失实、诚信缺失等问题,严重削弱了网络广告的公信力,从长远来看,也不利于整个网络广告市场的持续健康发展。因此,着力提升网络广告公信力、净化网络广告市场环境刻不容缓。鉴于互联网思维是一种充分利用互联网逻辑进行思考创新的系统化思维方式,可运用其中的用户思维、极致思维、平台思维、大数据思维和跨界思维来指导展开提升网络广告公信力的行动,以引导网络广告市场不断走向规范化。
At present, online advertising is gradually transitioning from emerging markets to mature markets and will become the most widely distributed compound communication channel. However, there are widespread false falsehoods, lack of good faith and other issues that are seriously undermining The credibility of online advertising, in the long run, is not conducive to the sustained and healthy development of the entire online advertising market. Therefore, efforts to enhance the credibility of online advertising, clean online advertising market environment without delay. Given that Internet thinking is a systematic way of thinking that makes full use of Internet logic to think and innovate, we can use it to guide the actions of enhancing the credibility of online advertising with user thinking, extreme thinking, platform thinking, big data thinking and cross-border thinking Guide the online advertising market continues to standardize.