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长期以来,电视屏幕上的新闻节目常常被忽视,采摄手法陈旧、信息量少,新闻不新,报道面窄,会议新闻冗长,经济新闻与社会新闻比例太少等等,这些弊病大大削弱了观众收视新闻的兴趣。 粗略说来,一台高质量、“新、快、短、活”的新闻节目有几大益处:1、树立电视台良好的社会声誉与形象,富有权威性,社会影响力大。2、促进电视台广告收入的增加,增强自身经济实力,从而提高采编播能力。3、造就一批知名度高,亲切而有权威的名记者、名评论家,享有社会口碑。 东方电视台“独立建制”、“独立核算”,这就意味着它与上海电视台彻底分开、“分庭抗礼”了。这是一场在覆盖面相同,收视对象与节目设置也大体相同的情况下展开的“电视大战”,打破了上海电视市场原有的垄断与沉寂。
For a long time, news programs on TV screens were often overlooked. Old ways of filming, lack of information, new news coverage, narrow coverage, lengthy meeting news, too few economic news and social news stories and so on have greatly weakened the shortcomings of these programs The audience interested in viewing the news. Roughly speaking, there are several benefits to a high quality, “new, fast, short, live” news program: 1. Establishing a good social reputation and image of a television station, full of authority and great social influence. 2, to promote television advertising revenue increase, enhance their own economic strength, thereby enhancing the ability of editing and broadcasting. 3, create a group of well-known, cordial and authoritative name of journalists, commentators, enjoy social reputation. Oriental Television “independent establishment”, “independent accounting”, which means that it completely separated from the Shanghai TV station, “a rival”. This is a “televised war” unfold under the condition of the same coverage, audience and program settings, breaking the monopoly and silence of the Shanghai TV market.