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探花凌大岫为董老太师夫人祝寿时,写了一幅对联:“一品夫人不是人”。令满室皆惊。接着,“九天仙女下凡尘”一句落墨纸上,太师夫人转怒为“两个儿子都是贼”。人们又是疑窦丛生,等到最后一句“偷得蟠桃敬母亲。”引得满堂喝彩。凌大岫的这种先贬后褒,先抑后扬的写作方法,比那些从前到后一味赞美的表达方式,效果要强上百倍。近代,有人把这种先贬后褒的方式用于产品推销,试举一例:20年代,形形色色的外国香烟霸占市场,国产烟很难打开销路,南洋烟草公司经理在一筹莫展中请上海家喻户晓的“一代笑星小热昏”、“上海滩第一笑嘴”滑稽演员杜宝林帮忙。他欣然同意为南洋烟草公司推销宣传:“抽香烟其实是世界上最坏最坏的事,我老婆就因为我抽烟,天天跟我吵着离婚,
When Ling Da Xiu was the wife of Donglaotiantai, she wrote a couplet: ”One lady is not human “. So full of room are scared. Then, ”Nine days of fairies under the dust “ a piece of ink, Taishi anger turned ”Both sons are thieves “. People are suspicious, until the last sentence ”steal peach respect mother “ attracted full applause. Ling Daxiu this first devaluation after praise, Xianyihouyang writing methods, than those who once and for all praised the expression of style, the effect is stronger on the hundredfold. In modern times, some people used this way of derogatory first praise for product marketing, citing an example: in the 1920s, all kinds of foreign cigarettes occupy the market, domestic cigarettes are hard to open their sales channels, and Nanyang Tobacco Company Managers make every effort to make Shanghai a household name ”Generation of smiling star small twilight “, ”beach first smile “ comic Du Baolin help. He readily agreed to promote the Nanyang tobacco company: ”smoking cigarettes is actually the world’s worst worst thing, my wife because I smoke, every day I quarrel with my divorce,