曾经在奥巴马大选中扮演重要角色的微博,如今也在中国的政治舞台上异军突起,不仅深刻影响了中国的舆论格局,同时也刷新了参政议政的模式。微博问政作为一项新的问政方式,对执政者来说,不仅是全新的挑战与考验,同时也是提高治理水平的机遇和载体。如何充分利用微博这个舆论场,提高政府的网络执政能力成为当下政府面临的一个重大课题。 Microblogging, once played an important role in the Obama presidential election, is now also emerging on the Chinese political arena. This not only profoundly affects the media landscape in China, but also refreshes the mode of participating in politics and state affairs. As a new form of political affairs, microblogging asking politics is not only a brand new challenge and test for the rulers, but also an opportunity and a carrier for raising the level of governance. How to make full use of the media field of microblogging to improve the government’s ability to govern the network has become a major issue for the current government.