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中国在国际事务中扮演着愈加重要的角色,但是中国在国际传播中的国家形象却未清晰地反应中国的所作所为,甚至在一些地区,消极的国家形象成为了中国在国际交往中的阻力。根据国际传播形势,重点选择目前急需的中国故事内容,可以帮助中国建立与实际行为相匹配的国家形象,形成积极的国家软实力与全球交往氛围。
China plays an increasingly important role in international affairs. However, China’s national image in international communications does not clearly reflect what China did. Even in some regions, the negative image of the country has become China’s resistance in international exchanges . According to the international dissemination situation, the key selection of what is urgently needed in China’s story can help China establish a national image that matches the actual behavior and form a positive atmosphere of national soft power and global exchanges.