SWOT 由 Strengths(优势、强项),Weaknesses(劣势、弱项),Opportunities(机会、机遇),Threats(威胁、挑战),这四个单词的首字母组成。通过 SWOT 分析,可以尽力发挥自身的优势,克服自身的劣势,紧抓即将到来的机会并防御环境中的威胁,有利于领导和管理者做出正确的决策和发展计划。 SWOT consists of Strengths, Strengths, Weaknesses, Opportunities, Threats, Challenges, and the first letter of these four words. Through SWOT analysis, we can do our utmost to leverage our strengths, overcome our own weaknesses, seize the upcoming opportunities, and defend against the threats in the environment, which will help leaders and managers make the right decisions and development plans.