寻呼服务终将有一场革命经过近十年发展,中国大多数城市寻呼市场已经接近饱和,竞争处于胶着状态。各个寻呼台很难在短时期内有突破性的发展。寻呼台的竞争已处于同质化。寻呼台都在努力开拓新的思路……秘器:用户细分怎样保住原有的用户,发展潜在的用户,是各个寻呼台绞尽脑汁的第一课题。我的药方是:用户细分。努力做好基础服务,可以说是各家公开的武功套路,而“用户细分”法,依照广告法则也是很容易想到的,但是如何细分,细分的根本,则是秘不示人的独家暗器。用户细分就是把在网的和潜在的用户尽可能详细分类,可以有许多交叉和不交叉的分类 Paging services will eventually have a revolution. After nearly a decade of development, the paging market in most Chinese cities is already approaching saturation, and competition is in a stalemate. It is difficult for each paging station to have a breakthrough in a short period of time. The competition for paging stations has been homogenized. The paging station is trying hard to open up new ideas... Secret device: How the user segmentation keeps the original user and develops the potential user is the first subject that every paging station racks its brains. My prescription is: user segmentation. Efforts to do a good job in basic services can be said to be public practice routines, and the “user segmentation method” is also very easy to think of in accordance with the advertising rules. However, how to subdivide and subdivide the basics is not indicative of the secrets. Exclusive weapon. User segmentation is to classify in-network and potential users as detailed as possible. There can be many cross-cutting and non-intersecting classifications.