所谓高端杂志,是指媒体生产的“高技术含量”、内容的“高品位”和受众的“高收入、高学历”以及“高定价、高档印刷”的杂志。在我国,高端杂志是杂志中的新生力量。加入WTO后,国外高端杂志和国外资本进入国内高端杂志已是不争的事实,在国外强大的资本和优秀的办刊经营理念面前,国内高端杂志既存在良好的发展机遇, The so-called high-end magazines, refers to the media production of “high-tech content,” the content of “high grade” and the audience’s “high-income, highly educated” and “high-priced, high-grade printing” magazine. In our country, high-end magazines are the new force in the magazine. After entering the WTO, foreign high-end magazines and foreign capital into the domestic high-end magazines is an indisputable fact, in the face of strong foreign capital and outstanding management philosophy, the domestic high-end magazines both have good opportunities for development,