又一届世界杯,也带动了一些足球类图书的出版热潮。综观这些图书,大成本运作的较少,商业化出版较多;国有出版社运作的较少,图书公司操盘的较多;大型系列丛书较少,单本传记画册较多。世界杯虽然是新闻热点,万众瞩目,但持续时间短,而图书出版则周期较长,单本推出足球明星的传记,可以较好地规避风险,借势抢占市场。3个月前,京东千万广告投入,热炒自主策划出版的《大 Another World Cup, but also led to the publication of a number of football books craze. Looking at these books, large-scale operation of the cost less commercial publishing more; state-owned publishers less work, book companies more trader; large series of fewer books, more single biography album. Although the World Cup is a news hot spot, much attention, but the duration is short, and book publishing is a longer period, the single introduction of football star biography, you can better avoid the risk, take the opportunity to seize the market. 3 months ago, Jingdong millions of ad investment, self-planning planning published "big