随着“珠江模式”和专业台系列台崛起带来的冲击波渐渐趋于平静,广播的发展似乎又陷入困境。面对报纸和电视的激烈竞争,广播呼唤着新一轮改革浪潮。新一轮改革的突破口是新闻。这是因为广播作为大众传媒之一,其首要功能是传播新闻。其次才是教育、娱乐等功能。从历年听众调查情 As the shock wave brought by the rise of the “Pearl River Model” and the series of professional stations has gradually become calm, the development of broadcasting seems to be in a dilemma. The face of fierce competition in newspapers and television, radio calls for a new wave of reform. The breakthrough of the new round of reform is news. This is because broadcasting, as one of the mass media, has its primary function of disseminating news. Second is the education, entertainment and other functions. Survey from the audience over the calendar year