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作为世界汽车主要消费市场的构成部分,我国因为人口众多因而推动了汽车行业销售额的增长,并逐渐成了诸多汽车品牌厂家的主要销售阵地。伴随着全球经济一体化的形成,无论是中低端汽车品牌,还是高端汽车品牌的销售均已实现突破历史最高数字,我国跃居世界第一汽车产销大国。然而,近些年来由于受到多种因素的影响,增大了汽车经销商所从事市场销售活动时需要承担风险的概率,因此不断有经销商因不佳业绩而在市场上被淘汰出局。文章针对以上情况将从汽车销售市场的风险控制方面进行分析,并将相关的解决措施进行阐述。
As a component part of the world’s major consumer markets, China has boosted its sales growth in the automotive industry because of its large population, and has gradually become a major sales outlet for many automobile brand manufacturers. With the formation of global economic integration, sales of both low-end and high-end car brands have reached the highest figures in history. Our country ranks first in the world in the production and sales of vehicles. However, in recent years, due to a variety of factors, the probability that a car dealer needs to bear the risk of engaging in marketing activities is increased. As a result, dealers continue to be eliminated on the market due to poor performance. In view of the above situation, the article will analyze the risk control in the automobile sales market and explain the relevant solutions.