每当世界杯来临之际,必然就是球迷的狂欢节,同时也必然是媒体的狂欢节。为了在这场新闻大战中分得一杯羹,媒体各出奇招,但不管哪一家媒体,都把评论作为自家的拳头产品。靠评论来表达自己的观点和态度,和受众互动,这种“老套”的方法即便在新媒体时代,也是必不可少的。作为一名参与过六届世界杯报道(两届在后方编辑部,四 Whenever the occasion of the World Cup approaching, it is inevitable that the carnival of fans, but also must be the media carnival. In order to gain a share in this news war, the media each resorted to a coup, but no matter what the media, they regard the commentary as their own fist product. Relying on comments to express one’s own opinions and attitudes and interact with the audience, this “old-fashioned” approach is essential even in the new media age. As a participant in the six World Cup coverage (two in the rear editorial department, four