自2008年7月苹果公司推出基于iPhone的AppStore(主要指基于手机平台搭建的应用软件商店)以来,全新的运营模式和丰厚的利润刺激着每一个市场参与者的神经。RIM、三星、Palm、诺基亚等知名手机厂商都纷纷推出基于各自平台的应用软件商店,两大IT巨头——微软和谷歌也先后加入这场应用软件商店的争夺。作为全球运营商的第一家软件商店,中国移动旗下的MobileMarket(以下简称“MM”)承载的期望不言而喻。在应 Since July 2008, when Apple introduced the iPhone-based AppStore (mainly an app store based on a mobile platform), new business models and lucrative profits have stimulated the nerves of every market participant. RIM, Samsung, Palm, Nokia and other well-known mobile phone manufacturers have launched their own platform based on the application software store, the two major IT giants - Microsoft and Google have also joined the battle for this application store. As the first software store of global operators, the expectations of China Mobile’s MobileMarket (hereinafter referred to as “MM”) are self-evident. In response