药品是特殊商品,应采用不问于其它商品的宣传方式。凡处方用药,不应通过宣传媒介向群众作广告。据统计,我因临床所用90%的药品是通过处方给予患者的。因此,药品的宣传对象应该是药品使用单位的医师、药师、药品研制,生产、销售等单位的技术人员和管理人员。宣传内容应正确地介绍药品成分、功效、用法、用量、禁忌症、配伍禁忌相互作用及不 Medicines are special products and should be advertised without regard to other products. Where prescription medication, should not be advertised to the masses through the media. According to statistics, I use 90% of the drugs for clinical use by prescription given to patients. Therefore, the propaganda object of medicines should be the technicians and managers of the units, such as physicians, pharmacists, drug development, production and sales units of drug use units. Propaganda content should correctly introduce the drug ingredients, efficacy, usage, dosage, contraindications, incompatibility compatibility and not