当阳玉泉寺是闻名中外的佛教圣地,因旅游营销力度不够,使其旅游发展相对乏力。本文借鉴SWOT分析方法,制定符合玉泉寺发展现状的营销策略,以提高其旅游竞争优势。 When the Yang Yuquan Temple is famous Buddhist holy land, due to inadequate tourism marketing, tourism development to make it relatively weak. This article draws lessons from the SWOT analysis method, formulates the marketing strategy which accords with the present development situation of Yuquan Temple, in order to enhance its tourism competitive advantage.