近来,《安徽日报》集全社之力兴办法人微博,充分发挥微博传播优势,使其影响越来越大,成为“思想文化信息的集散地和社会舆论的放大器”;与此同时,党报对网上舆论热点频频有效发声,并与法人微博互动联动,从而不断推进传统媒体与新媒体的融合发展,打通了两个舆论场。他们的具体做法有以下几点。一、把微博即时性与党报权威性优势互补,增强党报传播力。《安徽日报》充分发挥微博和报纸各自的优势,对党委政府的重要政策、措施、部署,以及重大活动、重要成果,微博及时 Recently, the “Anhui Daily” has set up a micro-blog for the whole society to give full play to the advantages of micro-blogs and make them more and more influential. It has become an “amplifier for disseminating ideological and cultural information and public opinions.” At the same time, The party newspaper made frequent and effective voice to the online public opinion hot spots and interacted with the microblog of legal persons to continuously promote the integration and development of traditional media and new media and opened up two media outlets. Their specific practices are the following. First, the Weibo real-time and the party newspaper authoritative complement each other and enhance the party’s spread. The “Anhui Daily” gives full play to the respective advantages of Weibo and the newspapers, important policies, measures, arrangements, and major activities and major achievements of the party committee and government,