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目前中国经济发展已进入一个与过去三十多年高速增长期不同的新阶段。在新常态下,经济发展模式用发展促进增长、用社会全面发展摒弃GDP增长,这必将对企业发展模式带来影响。文化软实力是文化和意识形态吸引力体现出来的力量。全球化背景下,文化在综合国力竞争中的地位和作用日益凸显,文化软实力正逐渐成为世界共同认可的国际竞争力标准之一。从政府和社会角度来看,党的十七大报告中明确提出要提高国家文化软实力,党的十八
At present, China’s economic development has entered a new phase that is different from the rapid growth period of the past three decades. Under the new normal, economic growth mode will be boosted by development and GDP growth will be abandoned by all-round social development, which will surely affect the mode of enterprise development. Cultural soft power is the strength embodied by cultural and ideological attractiveness. Under the background of globalization, the status and role of culture in the competition of comprehensive national strength have become increasingly prominent. The soft power of culture is gradually becoming one of the internationally accepted standards of international competitiveness. From the point of view of the government and society, the report of the 17th National Congress of the Communist Party of China explicitly proposed that we should increase the national cultural soft power,