论文部分内容阅读
21世纪以来,计算机及互联网信息技术迅猛发展,新媒体平台应运而生,且与传统纸媒相比优势突出,给传统传媒带来了很大的挑战。本文中,笔者首先强调了传统媒体与新媒体融合对实际媒体产业发展的重要意义,结合当前我国传统纸媒存在的问题,进而提出了促进传统纸媒与新媒体融合的可行性策略,具有一定的理论及实践指导价值。
Since the 21st century, the rapid development of computer and Internet information technology, new media platform came into being, and compared with the traditional paper media outstanding advantages, to the traditional media has brought great challenges. In this article, I first emphasize the importance of the integration of traditional media and new media in the development of actual media industry. Combining with the current problems of traditional media in our country, I put forward a feasible strategy to promote the integration of traditional media and new media. And practical guidance value.