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当今的社会在经过不断的发展与进步后,迎来了数字化时代,在这个时代信息,传播的方式有了很明显的变化,而且人们开始更加广泛的使用新媒体,这也标志着新媒体的时代正式来临。与新媒体相对传统媒体中,广播就是其中的一个,随着新媒体的发展,广播人在探索互联网+背景下的广播媒体未来的发展道路。新媒体的出现也为广播的发展开辟一条新道路,为广播赋予了更多的意义。本篇文章以广播文艺节目为视角,探讨了新媒体时代的广播文艺节目应该如何创新。
Today’s society ushered in the digital age after continuous development and progress. In this era, the way of information and communication has changed obviously, and people begin to use the new media more widely. This also marks the new media The era is coming. Broadcasting is one of the traditional media in contrast to new media. With the development of new media, broadcasters are exploring the future of broadcast media in the context of the Internet. The emergence of new media has also opened up a new road for the development of broadcasting and given more significance to broadcasting. This article explores how radio and TV programs in the new media age should be innovated from the perspective of radio and television programs.