公司产品从研发设计,到规模生产,以及最后的产品销售。市场营销在这一过程中作用是不言而喻的。现在的社会早已不是酒香不怕巷子深的那个时代了,好产品没有正确的营销也会造成产品的滞销。所以市场营销的重要性不言而喻了,而本文的宗旨意在为了更好地培养社会急需的市场营销的人才,从教学方法上来分析目前存在的不足以及改进的措施。 R & D company’s product design, to the scale of production, and the final product sales. The role of marketing in this process is self-evident. The present society is no longer the era of alcohol is not afraid of the alley, and good products without the right marketing will result in product sales. Therefore, the importance of marketing is self-evident, and the purpose of this article is intended to better train people in urgent need of marketing, teaching methods to analyze the current shortcomings and improvement measures.