媒体融合正加速推进,还迷恋在报纸上做文章,似乎会遭拍砖:太落伍!毫无疑义,传统媒体和新兴媒体融合是大势所趋。但从全国报业走势来看,在经历了去年经营创收大面积下滑之后,今年一季度降幅普遍扩大。焦虑彷徨之中,不少纸媒陷入一个误区,即把注意力过多聚集在新媒体建设上,借此寻求突围路径,忽视了对报纸本身价值的深度挖掘。 Media convergence is accelerating, but also obsessed with making a fuss in the newspaper, seems to be making brick: too out of date! There is no doubt that the integration of traditional media and emerging media is the trend of the times. However, judging from the trend of the newspaper industry in the country, the decline in the first quarter of this year generally expanded after experiencing a large area decline in operating income last year. Anxiety, many paper media into a misunderstanding, that is, too much attention gathered in the construction of new media, in order to seek a breakthrough path, ignoring the value of the newspaper itself, the depth of mining.