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1998年5月的某一天,中央电视台新闻联播节目之后,一句“非常可乐,中国人自己的可乐”广告宣言,在原本平静的中国可乐市场掀起了波澜。非常可乐的制造商——中国饮料行业巨头娃哈哈集团,自创业以来,先后推出娃哈哈儿童营养液、八宝粥、果奶、AD 钙奶以及纯净水,均获得巨大成功,特别是果奶、AD 钙奶和纯净水,市场占有率稳居前茅。作为在改革开放中成长起来,年产值已达三十亿元的大型企业,该公司销售策略、市场运作均有独到之处,若非缜密调研,反复论证,深思熟虑,该公司不会推出非常可乐,正面挑战世界饮料第一强敌——可口可乐公司。可口可乐公司,乃世界饮料行业巨头,年产值二百多亿美元,年盈利三十
On a certain day in May 1998, after CCTV’s news broadcasts, a statement on “Very Coke, the Chinese people’s own Coke” set off waves in the originally quiet Chinese Cola market. Coca-Cola’s manufacturer, China’s beverage giant Wahaha Group, has launched Wahaha Children’s Nutrient Solution, Eight-treasure Congee, Fruit Milk, AD Calcium Milk, and Purified Water since its establishment. All of them have achieved great success, especially fruit milk and AD calcium milk. With pure water, market share is at the forefront. As a large-scale enterprise that has grown up in reform and opening up and has an annual output value of RMB 3 billion, its sales strategy and market operation are unique. If it is not careful research, repeated argumentation, and careful consideration, the company will not launch a Coke, Positive challenge to the world’s strongest drink opponent - Coca-Cola. Coca-Cola Company, the world’s largest beverage company, has an annual output value of over twenty billion U.S. dollars and an annual profit of thirty percent.