随着互联网的快速发展,我国微博使用人数不断创新高,微博营销已经成为网络营销的一种新模式,然而很多企业还没有意识到微博营销的力量,本文就企业在微博营销存在的误区进行分析,并提出相应的营销对策,希望不断提升企业的微博网络营销能力,提高企业在互联网时代的竞争力。 With the rapid development of the Internet, the number of microblogging users in our country continues to record highs. Weibo marketing has become a new mode of network marketing. However, many enterprises have not realized the power of microblog marketing. Analysis of the errors, and put forward the corresponding marketing strategy, hoping to constantly improve the company’s Weibo network marketing capabilities and improve the competitiveness of enterprises in the Internet age.