电视直销与一般的商品广告经营形式截然不同。它是通过电视屏幕,以对商品面对面地生动解说和实际操作而吸引观众,在生产厂家与受众之间架起一座“声像合一”的空中桥梁,它有其独到的营销特色,深受百姓喜爱。随着电视直销业越来越火,迎合了受众的消费心理,引导了受众的消费观念。但在其火爆的背后,许许多多与我 TV direct sales and general merchandise advertising form of operation is very different. It is through the TV screen, in order to vivid commentary and practical operation of the goods to attract viewers, manufacturers and audiences set up a “sound and light” of the air bridge, which has its unique marketing features, by the people favorite. With the television direct sales industry more and more fire, to meet the audience’s consumer psychology, and guide the audience’s consumer attitudes. But behind its hot, lots and lots of me