在策划大师和点子大王满天飞的今天,对于客户来说,要判断广告公司的水平很难,要判断广告人的专业能力则更难,这里从宏观上将我国广告人划为三代,供各位参考。第一代广告人:美术、影视广告人这代广告人是直接从事美术、影视工作的,有的人是正在学习美术、影视的。他们从事广告,或者更准确来说,他们兼职做广告,仅是为了顺手赚点小钱,并不把广告当成一种正式的职业,这代广告人出现在 Today, planning masters and idea kings flying everywhere, for the customer, to determine the level of advertising companies is difficult, to determine the professional ability of the advertiser is even more difficult, here from the macro on the Chinese advertising is designated as three generations for your reference . The first generation of advertisers: Art, film and television advertising generation of advertisers is directly engaged in fine arts, film and television work, and some people are studying fine arts, film and television. They are engaged in advertising, or more accurately, they are part-time advertising, just to make a small profit, do not regard advertising as a formal occupation, this generation of advertisers appear in