论文部分内容阅读
频道专业化必须依托于受众的细分化,缺乏对目标受众群的正确定位和准确把握,就不可能生产制作出有针对性、有吸引力、有专业特色的节目,就不可能获得目标受众的关注和认可,从而也就失去了“专业频道”存在的价值和意义,这也就是当前众多“专业频道”不专业问题的症结所在。深入细致的受众研究是专业化频道生存和发展的根基,频道专业化的现实也对当前的受众研究提出了新的要求和挑战。
Channel specialization must rely on the subdivision of the audience, the lack of the correct positioning of the target audience and accurate grasp, it is impossible to produce a targeted, attractive, professional programs, it is impossible to obtain the target audience Concern and recognition, which also lost the “professional channel ” the existence of the value and significance, which is the current number of “professional channel ” unprofessional problems crux. In-depth and meticulous audience research is the foundation for the survival and development of specialized channels. The reality of channel specialization also poses new requirements and challenges for current audience research.