文化产业已成为当代经济发展的朝阳产业,各国竞相发展创意文化产业。徐州历史文化悠久、地理位置优越,且文化产业已初具规模。文章基于互联网背景,借助SWOT分析法对徐州文化产业优势、劣势、机会与威胁进行分析,进而对其转型发展提出对策建议,旨在推动徐州文化产业进一步发展。 Cultural industry has become a sunrise industry in contemporary economic development, and all countries are competing to develop creative and cultural industries. Xuzhou has a long history and culture, strategic location, and cultural industries have begun to take shape. Based on the Internet background, this article analyzes the advantages, disadvantages, opportunities and threats of Xuzhou cultural industry by means of SWOT analysis, and then puts forward some countermeasures and suggestions to the transformation and development of Xuzhou culture so as to promote the further development of Xuzhou cultural industry.