随着基于工作过程的课程改革的开展,高职学生评价不仅能关注学生的学业成绩,而且能发现和发展学生多方面的潜能,根据对天津市10所高职院校的市场营销专业的调研发现,目前高职市场营销专业学生评价体系,存在评价评价主体单一、评价指标内涵不完善等问题,针对目前存在的问题提出相应的建议。 With the development of course reform based on work process, the evaluation of higher vocational students can not only pay attention to the academic performance of students, but also find and develop the potential of students in many aspects. According to the survey on marketing specialty of 10 vocational colleges in Tianjin, It is found that at present, the evaluation system of higher vocational students majoring in marketing has the problems such as the single subject of evaluation and evaluation, the imperfection of evaluation index and so on, and puts forward the corresponding suggestions according to the existing problems.