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西安作为“十二五”期间国家重点支持的大遗址片区之一,如何依托遗址资源发展文化产业成为西安面临的重大现实课题。从分析遗址保护与城市发展转型的要求出发,深入剖析西安大遗址的地位和价值,通过对西安发展遗址文化产业进行PEST分析,论证其发展文化产业的思路对策。
Xi’an, as one of the major ruins supported by the state during the 12th Five-Year Plan period, has become a major practical issue for Xi’an depending on its resources. Based on the analysis of the requirements of the protection of ruins and the transformation of urban development, this paper deeply analyzes the status and value of the large sites in Xi’an. Through the PEST analysis of the cultural industries in Xi’an, it analyzes the countermeasures of developing cultural industries.