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暑期商业大片《盗墓笔记》在市场上的成功,可从编剧、导演和表演三方面的外部因素来总结,主要可归为三点:分别是“南派三叔和大IP小说改编”“李仁港动作片的美学套路”以及“井柏然和鹿晗的冷萌表演”。内在的原因可归之于奇幻片的类型自觉和类型超越给年轻观众以熟悉的“陌生感”所造成的诸多看点,这也为辉煌的票房成绩奠定了坚实的基础。
The success of the commercial blockbuster Tomb Notes in the summer can be summed up from the external factors of screenwriter, director and performance, which can be mainly divided into three points: “Southern Faction and Big IP Fiction” “Li Ren Hong action piece aesthetics routine ” and “well Bai Ran and Lu Han cold Meng performance ”. The intrinsic reason can be attributed to the type of fantasy film conscious and type beyond the young audience to familiar “strangeness ” caused by many aspects, which also laid a solid foundation for brilliant box office results.